Apr 10, 2020
At just thirty years old, Michael Glaspie is quite literally a
veteran real estate agent. He is the co-founder of Five Pillars
Realty Group, co-host of Military Cashflow, the author of an
upcoming book, and he is a real estate investor with over forty
doors! It has been an interesting journey for Michael so far. He
got into real estate and niched down like no one else, and he adds
immense value to all of his client relationships. On top of that,
Michael is serving his fellow military veterans in the pursuit of
time and financial freedom. Michael embodies everything Pursuing
Freedom is about and he brings so much to the table in our
discussion!
“As a veteran real estate agent, I wanted to build a brand that
attracts the right audience and the right clientele.”
Michael ended his career with the military in January of 2020, but he was already a veteran real estate agent because most of the accomplishments listed above were made while Michael was on active duty. He realized that if he could use his military problem-solving skills in real estate, the sky was the limit. As time went on, Michael met his business partner (who is also a veteran) and they built an agency of like-minded veterans who understood how to navigate all of the problems they had investing in real estate on active duty. By finding a specific niche and catering to a specific demographic, Michael and his team were creating repeat customers left and right!
A veteran real estate agent knows how to adjust his or her investment strategy, so it doesn’t matter what market you’re in—if you can find an investor-client, you can service a repeat customer. But getting to $19M in volume requires more than a great business model. From a marketing standpoint, Michael and his partner built the Five Pillars brand around the idea that they are an investment-centric team. Every agent has been in the military or affiliated with the military, with a background in investing or intent to invest. All of their communications and messaging circles back to the notion that they’re in business to cater to the investor, and by niching down, Michael has seen immense growth since he first started in this business!